Are ethnopharmacological surveys useful for the discovery and development of drugs from medicinal plants?

Ethnopharmacological and ethnobotanical approaches are described in the literature as efficient to identify plants of interest for phytochemical and pharmacological studies. In the present work, we reflect on the quality of the data collected in ethno-directed studies. In accordance to the problems identified in published studies, and their theoretical and methodological underpinnings, we believe that these studies are poorly suited to contribute to the advancement of research aimed at the development of novel drugs.